This Privacy Policy explains how M I R A Developments L.L.C ("we", "us", "our") collects, processes, stores, and protects personal data submitted through the Abu Dhabi Mira Hills website, including its registration and personal account features. It is issued in compliance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and its implementing regulations.
By submitting a registration of interest form, creating a personal account, or otherwise interacting with this website, you confirm that you have read and understood this Policy and consent to the processing of your personal data as described herein.
1. Who We Are
Data Controller: M I R A Developments L.L.C
Project: Abu Dhabi Mira Hills
Website:https://mirahills.ae/
Privacy enquiries: info@miradevelopments.ae
2. What Personal Data We Collect
We collect the following categories of personal data:
2.1 Data You Provide Directly
- Full name
- Email address
- Phone number (including country code)
- Country of residence and nationality
- Investment preferences and budget range (where provided)
- Identity documents, where submitted for KYC purposes
- Account login credentials (email and hashed password)
- Communications you send to us via the website or email
2.2 Data Collected Automatically
- IP address and approximate geolocation
- Device type, browser version, and operating system
- Pages visited, time on site, referral source
- Cookie identifiers and session data (see Cookie Policy)
3. Legal Basis for Processing
We process your personal data on the following legal bases under the PDPL:
- Consent — where you have given explicit consent, e.g. when submitting a registration of interest form.
- Contractual necessity — where processing is required to deliver the services you have requested, such as account management and project information.
- Legitimate interests — for internal analytics, fraud prevention, and improving our services, where these interests are not overridden by your rights.
- Legal obligation — where we are required to process data to comply with UAE law or regulatory requirements.
4. How We Use Your Personal Data
We use your personal data for the following purposes:
- To process your registration of interest and respond to your enquiries
- To create and manage your personal account
- To provide you with information about Abu Dhabi Mira Hills, including project updates, available units, and pricing
- To send marketing communications, where you have opted in
- To conduct due diligence and comply with anti-money laundering (AML) obligations under UAE law
- To improve website performance and user experience
- To comply with applicable legal and regulatory obligations
5. Sharing of Personal Data
We do not sell your personal data. We may share it with the following categories of recipients:
- AD Ports Group — our master development partner, for purposes related to the Abu Dhabi Mira Hills project
- Authorised sales agents and brokerage partners — solely in connection with your expressed interest in a specific property
- IT and CRM service providers — acting as data processors under contractual data processing agreements
- Professional advisers — including legal, financial, and compliance advisers, subject to professional confidentiality
- UAE regulatory and government authorities — including the Financial Intelligence Unit, and law enforcement, where required by law
All third parties with whom we share data are contractually required to process it in accordance with applicable data protection law.
6. International Data Transfers
Your personal data may be transferred to and processed in countries outside the UAE. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with Article 26 of the PDPL, including standard contractual clauses approved by the UAE Data Office or transfers to jurisdictions recognised as providing adequate protection.
7. Retention of Personal Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Typical retention periods are:
- Registration of interest data: up to 5 years from last interaction, or as required by ADREC regulations
- Account data: for the duration of your account plus 2 years following closure
- KYC / AML documentation: minimum 5 years as required by the UAE AML Law (Federal Decree-Law No. 20 of 2018)
- Website analytics data: up to 26 months
8. Your Rights
Under the PDPL, you have the following rights with respect to your personal data:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your data, subject to our legal obligations
- Right to restrict processing — to request that we limit how we use your data
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests
- Right to withdraw consent — at any time, where processing is based on your consent
To exercise any of these rights, please contact us at: info@miradevelopments.ae. We will respond within 30 days of receiving your request, in accordance with the PDPL.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These include encryption in transit (TLS), access controls, regular security assessments, and staff data protection training. In the event of a data breach that poses a risk to your rights, we will notify the UAE Data Office and affected individuals in accordance with PDPL Article 14.
10. Children
This website is not directed at persons under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data through this website, please contact us and we will take appropriate steps to delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this document will reflect the most recent revision. Where changes are material, we will notify registered users by email or via their personal account.
12. Contact and Complaints
For any questions or concerns regarding this Policy or our data practices, please contact: info@miradevelopments.ae.